With Demon Slayer's Mugen Castle film receiving a home video release and Chiikawa releasing a theatrical film, Animate is holding promotional campaigns for both.
Animate is currently hosting a release commemoration fair for Chiikawa: Secret of the Mermaid Island alongside a Blu-ray and DVD release campaign for Demon Slayer Movie: Mugen Castle Chapter One — Akaza Returns. The events are running at Animate locations including the Ikebukuro main store.
The concurrent campaigns offer fans centralized access to merchandise and home video releases for both series during their latest projects' promotional windows.
AniHeat's take: Relevant for fans purchasing home video releases or merchandise for both franchises' recent projects at Animate locations.
Announced 7/31. Source: Official X (@animatetimes)